Icing Boothjoy
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The story behind the brand

Built on quality, honesty and a genuine love for what we do — here's how it all began.

Confectionery selection
Our beginning

From a small idea to a brand you love

What started at a kitchen table has grown into something we're endlessly proud of. We set out with one simple belief: that quality should never be a compromise.

Today we work with a small circle of trusted partners who share our standards, so every order that leaves us lives up to the promise we made on day one.

What we stand for

The values behind everything we make

Quality first

We never cut corners. Every detail is considered, checked and made to last.

Honesty always

Fair prices, clear promises, and no surprises — the way it should be.

Made with love

We genuinely care about what we do — and we think you can feel it.

12K+Happy customers
4.9/5Average rating
8 yrsCrafting quality
40+Countries shipped
The people

Meet the team

A small, dedicated group who pour their heart into every order.

Sweet treat

Maria Alvarez

Founder & Creative Lead

Sweet treat

James Bennett

Head of Product

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Aylin Demir

Customer Care

Come and see for yourself

Explore the collection and discover why thousands of customers keep coming back.

Shop the collection